Location: Dubai, UAE
Industry: 4x4 / Off-Road Vehicles, Accessories & Automotive
The primary objective is to:
- Must have awareness on 4x4 / Off-Roading.
- Should know to identify customer requirements and offer vehicle + accessories + installation/customization as a complete package.
- Build a strong customer base within the UAE 4x4/off-road community.
- Generate new business through corporate, fleet, and other channels.
- Increase revenue through accessories, modifications, custom builds and after-sales services.
- Develop strategic relationships with 4x4 clubs, influencers, workshops, suppliers and event organizers.
- Maintain strong inventory discipline and ensure fast stock rotation.
- Build a sustainable pipeline rather than relying only on walk-in showroom customers.
- Ensure every showroom enquiry is properly recorded and followed up through CRM.
- Monitor competitor pricing and market activity.
- Ensure professional presentation of accessories in the showroom.
- Develop relationships with 4x4 clubs and communities.
- Organize customer drives and off-road events.
- Participate in exhibitions and automotive events.
- Arrange vehicle demonstrations and test-drive events.
- Develop partnerships with off-road influencers/content creators.
- Create customer referral programmes.
- Develop loyalty programmes for existing customers.
- Use events to generate qualified sales leads.
- Build a database of serious 4x4 enthusiasts and potential customers
- Knowledge on Marketing & Digital Business to direct the lead generation activities